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CPM to Impressions Revenue Calculator - Media Buying & Ad Earnings Tool
Convert CPM rates into total required impressions or compute expected payout from publisher traffic numbers with our precision online calculator.
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Continue to Free Tool / Download →Converting CPM to Required Impressions and Projected Payouts
Media buyers and publishers frequently need to calculate either the total budget required to deliver a target impression volume, or conversely, what impression count is needed to reach a revenue goal.
Formulas for Media Buyers
Total Ad Cost = (Target Impressions / 1000) * CPM
Required Impressions = (Total Ad Budget / CPM) * 1000| Target Budget | Average CPM | Total Impressions Delivered | Cost Per Click (at 1% CTR) |
|---|---|---|---|
| $500 | $5.00 | 100,000 Impressions | $0.50 CPC |
| $2,500 | $12.50 | 200,000 Impressions | $1.25 CPC |
| $10,000 | $25.00 | 400,000 Impressions | $2.50 CPC |
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